Terms of Service

Effective 24 September 2026. Duality Digital is a trading name of BLACKPEAKSOLUTIONS LTD; the company details are under Contact, below.

The service

Duality Digital ("we", "us") provides an SEO reporting dashboard: we track keyword rankings, backlinks, domain authority, page speed and search/analytics performance for websites our clients ("you") ask us to track, and present it in a report at app.getduality.com. These terms cover your use of that service.

Your account

You're responsible for the accuracy of what you give us (site, keywords, contact details) and for keeping your password to yourself. Let us know straight away if you think someone else has access to your account — changing your password automatically signs out every other device.

Plans and trials

New accounts start on a free trial with a limited allowance of sites and keywords. Paid plans, their allowances and their prices are shown in your account and may change from time to time; we'll always show you what you're on before anything changes. Some features are optional add-ons, priced per site and added to your plan; what each one costs is shown before you add it.

Payment

Paid plans are monthly subscriptions, charged in advance by card and renewing automatically each month until you leave (see "Leaving" below). Prices are in pounds sterling and exclude VAT, which is added at the rate that applies when you pay. Card payments are taken by our payment processor, Stripe; we never see or store your full card number, and Stripe's own terms and privacy policy apply to how it handles your payment details. Accounts set up by arrangement directly with us are billed as agreed with us instead.

Changing your plan or add-ons. Moving to a bigger plan, or adding an add-on, takes effect straight away, and you are charged the prorated amount for the rest of the current billing period at that moment. Moving to a smaller plan, or removing an add-on, takes effect at the end of the billing period you have already paid for; you keep what you have paid for until then, and nothing is credited or refunded for the difference in the meantime.

If a payment fails. Stripe will retry a failed card payment automatically, and you can update your card under "Manage billing" in Settings. If a payment stays unpaid, we may suspend or end the subscription.

Leaving: hibernating or deleting

You can leave at any time from Settings. When you do, you choose between two things, so that we are never holding data for someone who is no longer a customer:

• Hibernate. For a flat £3 + VAT a month (shown before you confirm), we keep all your reports and history and show them to you read-only. We stop collecting new data, stop sending report emails and remove paid add-ons (their data is kept, but locked). Hibernation starts at the end of the billing period you have already paid for, and continues, billed monthly, until you wake your account up or delete it. You can wake up on any plan whenever you like: we then check your rankings straight away and fill in the time you were away from Google's own records where Google still holds them. Rankings, page speed and backlinks cannot be recovered for that time, so those will have a gap.
• Delete. Your account stays open until the end of the billing period you have already paid for, and your subscription ends then; we then permanently erase your account and its data (see "Deleting your data" below). Until then you can change your mind in Settings. If you have no paid time left, we erase it straight away.

We do not refund the unused part of a billing period, whichever way you leave, unless we agree otherwise or the law requires it; nothing in these terms affects any right you have that the law does not allow to be excluded.

If a subscription ends without you choosing (for example because a card kept failing), your account is deactivated, your sites are paused, nothing new is collected, and you cannot see your reports. We keep your data, locked, for 90 days from the day the subscription ended, so that you can subscribe again, hibernate, delete your account, or ask us for a copy of your data. If you have not chosen by the end of that period, your account and its data are then permanently deleted. That deletion cannot be undone, and the exceptions in "Deleting your data" below (invoices and payment records, and routine backups) apply to it.

Deleting your data

Separately from cancelling, you can permanently erase your account and everything tied to it yourself (Settings, then Your account, then Delete account) or by asking us — every keyword, ranking, report and login. If you do it yourself with paid time left, your account stays open until the end of the period you have paid for and is erased then; otherwise it is erased straight away. Either way it ends your subscription, without a refund. It is irreversible: once it's done, we cannot recover it, including for you. Invoices and payment records are the one exception, as they must be kept for tax and accounting purposes (see the Privacy Policy). We keep rolling backups as a safeguard against technical failure, not as a way to undo a deletion request; see the Privacy Policy for exactly how long those persist.

Acceptable use

• Only ask us to track websites and keywords you're authorised to monitor.
• Don't try to break, overload, or reverse-engineer the service, or access another client's data.
• Don't use the service for anything unlawful.

We can suspend or close an account that breaches this, or that we reasonably believe is being used to abuse the service or another client.

Where the numbers come from

Rankings, backlinks and domain trust figures come from third-party data providers; speed scores come from Google. We pass these through as reported — we don't independently verify a third-party provider's own accuracy, and a figure can occasionally be wrong, delayed, or temporarily unavailable if that provider has an outage.

Availability

We aim to keep the dashboard and its scheduled data collection running reliably, but we don't promise a specific uptime figure, and scheduled collection times may occasionally shift (for maintenance, a provider outage, or similar). We'll always try to flag anything that affects your data.

Ownership

Your reports are yours to use for your own business. The dashboard software, its design and the Duality Digital name and branding remain ours.

Liability

We'll do our best to keep the service accurate and available, but to the extent the law allows, we're not liable for indirect losses (like lost business or profit) arising from using the service, from a delay or inaccuracy in third-party data, or from downtime outside our control. Nothing here limits liability where the law doesn't allow us to.

Changes to these terms

If we make a material change to these terms, we'll update the date at the top and let active clients know directly. Continuing to use the service after that means you accept the update.

Governing law

These terms are governed by the law of England and Wales.

Contact

Duality Digital — hello@getduality.com

Duality Digital is a trading name of BLACKPEAKSOLUTIONS LTD, a company registered in England and Wales.

BLACKPEAKSOLUTIONS LTD
17 High Street, Corby Glen, Grantham, England, NG33 4LU
Company no. 16819956 · VAT no. GB513280522